{"id":4222,"date":"2018-06-27T18:39:27","date_gmt":"2018-06-27T18:39:27","guid":{"rendered":"https:\/\/www.nnpa.org\/dtu\/?p=4222"},"modified":"2018-07-05T18:41:07","modified_gmt":"2018-07-05T18:41:07","slug":"morehouse-student-follows-his-passion-finds-the-black-press-2-3-2-2-2","status":"publish","type":"post","link":"https:\/\/www.nnpa.org\/chevydtu\/morehouse-student-follows-his-passion-finds-the-black-press-2-3-2-2-2\/","title":{"rendered":"A&R MAVEN REL CARTER GIVING GUIDANCE TO ASPIRING STARS"},"content":{"rendered":"

[et_pb_section bb_built=”1″ fullwidth=”on” specialty=”off” transparent_background=”off” background_color=”#1e4498″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” next_background_color=”#274ca0″][et_pb_fullwidth_post_title author=”off” parallax_method=”off” use_border_color=”off” title_font_size=”36px” meta_text_color=”#ffffff” title_font=”|||on|” parallax=”on” background_color=”rgba(255,255,255,0)” _builder_version=”3.9″ \/][\/et_pb_section][et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” background_color=”#274ca0″ allow_player_pause=”off” inner_shadow=”off” parallax=”on” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#1e4498″ next_background_color=”#ffffff” _builder_version=”3.9″][et_pb_row admin_label=”row” background_color=”rgba(255,255,255,0)” parallax_method_1=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.9″][et_pb_column type=”4_4″][et_pb_text background_layout=”dark” use_border_color=”off” text_text_color=”#ffffff” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.9″]<\/p>\n

By Diamond Durant<\/a> | New York Amsterdam News<\/em><\/strong><\/p>\n

\u201cI knew that I would have to outwork everyone just to prove that I belong here,\u201d said Roc Nation A&R and DJ Rel Carter during a recent interview with the AmNews<\/em>.<\/p>\n

The 29-year-old has his hands in many things at Roc Nation. When he isn\u2019t on the hunt for new talent, Carter is creating playlists for Tidal, putting together parties under Carter Boys or hosting his podcast Dusse Friday<\/a>.<\/p>\n

Whatever the task, he is almost always occupied with music, which is also a vital part of his family lineage. As the nephew of hip-hop mogul, Shawn \u201cJay-Z\u201d Carter, Rel has always been enthusiastic about rap. He credits the album “Reasonable Doubt” and other artists he grew up listening to like Big Daddy Kane for helping him fall in love with the art form.<\/p>\n

However, music was not something he saw himself pursuing in college. Rel studied Business Administration and Managment with plans of going into hotel management. He sparked an interest in meeting different people from different cultures and backgrounds.<\/p>\n

\u201cWhen I graduated though and actually sat back and thought about what I was passionate about, it wasn\u2019t hotel management,\u201d Rel explains.<\/p>\n

Today, he is proudly responsible for scouting and developing artists that are lucky enough to land in the hands of Roc Nation.<\/p>\n

Being the life changer does not always come easy. In an era where almost any one and every one is experimenting with music, Rel finds it difficult to wade through pools of new talent on a daily basis.<\/p>\n

\u201cIt\u2019s hard because everyone is an artist these days,\u201d he admits, \u201cSo imagine if you had 50,000 people sending you emails or messages a day and going through it all to decipher who’s good and who’s not.\u201d<\/p>\n

So how does the worthy separate itself from the strew of others all fighting for the golden deal? Rel believes in letting the music speaks for itself. He prefers short properly composed emails and five to six songs.<\/p>\n

Artists are also encouraged to learn more about the Rel Carter Culture Tour,<\/em> a platform designed to provide independent creatives with an informative, affordable and accessible alternative to the traditional artist. To date, the tour has reached 15 cities, from Philadelphia to Orlando.<\/p>\n

\u201cWe literally go through everyone who applies. We\u2019re different from other showcases in the sense that we offer advice, industry workshops and industry Q&As.\u201d Rel says.<\/p>\n

He is currently booting up for the third leg of the tour and will be on the hunt for new voices in Phoenix, Boston, North Carolina, Minneapolis, Sacramento, San Francisco and Houston. He is also putting together an LP, No Handouts, which is a compilation album from the Culture Tour.<\/p>\n

More about Rel Carter, the Culture Tour and his upcoming projects can be found on relcarterculturetour.com<\/a>.<\/p>\n

PHOTO: Dimond Durant and Roc Nation A&R Coordinator Rel Carter AMNEWS PHOTO<\/span><\/em><\/p>\n

[\/et_pb_text][et_pb_divider color=”#1c4693″ show_divider=”off” disabled_on=”on|on|off” _builder_version=”3.9″ \/][et_pb_team_member name=”DIAMOND DURANT” position=”TEAM OPTIMISTIC” image_url=”https:\/\/www.nnpa.org\/chevydtu\/wp-content\/uploads\/2018\/05\/group3_05.png” facebook_url=”https:\/\/facebook.com\/dollie.diam1″ use_border_color=”off” twitter_url=”https:\/\/twitter.com\/bydiamonddurant” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.9″ saved_tabs=”all”]<\/p>\n

Durant proudly calls herself a member of the National Association of Black Journalists (NABJ) and The National Council of Negro Women. She plans to attend graduate school to study production and media relations.<\/p>\n

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If you run into a Morris Brown College student or alumnus, there\u2019s one phrase that is bound to escape their lips: \u201cWe\u2019re still here.\u201d<\/p>\n","protected":false},"author":1,"featured_media":4230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[17,4,154,152,13,162],"tags":[159,167,174,25,172,173],"class_list":["post-4222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atlanta-voice","category-chevy-dtu","category-daja-henry","category-ila-wilborn","category-nnpa","category-team-authentic","tag-diamond-durant","tag-discover-the-unexpected-2018","tag-dj-rel-carter","tag-national","tag-new-york-amsterdam-news","tag-roc-nation"],"_links":{"self":[{"href":"https:\/\/www.nnpa.org\/chevydtu\/wp-json\/wp\/v2\/posts\/4222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nnpa.org\/chevydtu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nnpa.org\/chevydtu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nnpa.org\/chevydtu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nnpa.org\/chevydtu\/wp-json\/wp\/v2\/comments?post=4222"}],"version-history":[{"count":3,"href":"https:\/\/www.nnpa.org\/chevydtu\/wp-json\/wp\/v2\/posts\/4222\/revisions"}],"predecessor-version":[{"id":4234,"href":"https:\/\/www.nnpa.org\/chevydtu\/wp-json\/wp\/v2\/posts\/4222\/revisions\/4234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nnpa.org\/chevydtu\/wp-json\/wp\/v2\/media\/4230"}],"wp:attachment":[{"href":"https:\/\/www.nnpa.org\/chevydtu\/wp-json\/wp\/v2\/media?parent=4222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nnpa.org\/chevydtu\/wp-json\/wp\/v2\/categories?post=4222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nnpa.org\/chevydtu\/wp-json\/wp\/v2\/tags?post=4222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}